Kids nowadays are technology and Internet gurus — many at the age of 4 or 5 have already been introduced to the world of iPhones and iPads. Now an option for online shopping for kids is available.
Style Treasure, the first online store in Egypt, recently launched its children’s department to accommodate busy parents and provide a more interactive shopping experience for young ones.
As you’d expect, the website layout is colorful. An animated intro welcomes you when you log on to the website, featuring a boy and girl enjoying a merry-go-round with the country’s most treasured landmarks — the Giza Pyramids, the Nile River and the Citadel. The illustration is mirrored on Style Treasure Kids’ gift boxes and wrapping paper.
The displayed items are divided into feeding essentials, clothes, room accessories, baby accessories, toys, school supplies and stationery, and party supplies. As with the website for grown-ups, Style Treasure Kids offers a section for the newest items available on the website.
You will find everything from flannels, pacifiers and bottles by Louli’s to LE4,000 car seats and strollers. Some of the items are a bit pricey, but the site saves you the hassle of a shopping trip in the crazy streets of Cairo.
Many Egyptian designers have their children’s lines featured on this custom-tailored website, such as “By Lisa,” which recently launched its new line of beach flip-flops for kids. The prices range between LE175 to LE195, according to the design.
However, most of the items on display are imported, especially the clothing and baby gear. The brands SpunkyKids, Little Miss Sunshine, Zoe and Baby Gap have the lion’s share of the website’s Stylish Me section.
The website offers a window of variety for parents who are shopping for their newborn from Mothercare, which has monopolized the market for kids’ clothes since it opened a few years ago. The site is no less expensive, though.
Style Treasure’s website is comprehensive — all that a parent needs, in one place. There is even a section for party supplies, including cups, napkins, decorative items and personalized birthday banners.
Visit the Style Treasure Kids website at www.styletreasurekids.com
This piece was originally published in Egypt Independent’s weekly print edition.
