The summer promotional campaign Follow the Sun that was launched by the Ministry of Tourism and Antiquities in mid-March is showcasing on the global TV channel CNN and on the social networking sites Facebook, YouTube, TikTok, Snapchat, Ad colony, achieved positive results in viewership rates.
The campaign has reached users in the countries in which the campaign was launched, namely the United States of America, the United Kingdom, Germany, France, and Italy.
Amr el-Qady, CEO of the Egyptian Tourism Authority, explained that this campaign succeeded in achieving nearly 68.6 million views on social media sites in these countries, and reached nearly 495.3 million users.
In the USA, the campaign on Facebook achieved 4.2 million views and 8.8 million users, on YouTube it achieved 5.7 million views and made 20.4 million users, on TikTok it achieved 7.4 million views and reached 27.8 million users, and on Snapchat it achieved 4.4 million views and 7.4 million users.
In the United Kingdom, the campaign on Facebook achieved 4.7 million views and reached 20.3 million users, on YouTube it achieved 4.2 million views and reached 9.5 million users, on TikTok it achieved 1.7 views and reached 48.5 million users, and on Snapchat it achieved 2.2 million views and reached 8.3 million users.
In Germany, the campaign on Facebook got 4.5 million views and reached 17.8 million users, on YouTube it achieved 4.9 million views with 28.4 million users, on TikTok it achieved nearly two million views with 54.84 million users, and on Snapchat It achieved 2.2 million views and reached 4.5 million users.
In France, the campaign on Facebook got two million views and reached 31.5 million users, on YouTube it achieved 2.6 million views, reaching 10.14 million users, on TikTok it achieved one million views and reached 33.1 million users, and on Snapchat it achieved 5.3 million views and reached to 25.3 million users.
In Italy, the campaign on Facebook achieved 2.2 million views and reached 44.9 million users, on YouTube it achieved 5.8 million views with 16.24 million users, and on TikTok it achieved 2.6 million views and reached 77.4 million users.
Qady added that this campaign also contributed to an increase in the rates of electronic search for tourism and travel to Egypt on the Internet by 121 percent compared to the same period last year, as these rates increased in the United Kingdom by 134 percent, in Germany 212 percent, Italy 262 percent and France 110 percent compared to last year.
The campaign was launched electronically on the social media platforms most used in the target markets.
These are mostly YouTube, Facebook, TikTok, Snapchat, Ad colony, in light of the implementation of the media strategy to promote tourism in Egypt, which aims to highlight the Egyptian tourist destination and its distinct and diverse tourist and archaeological components.
