Egypt Independent

Video: First promotional video for Grand Egyptian Museum finally released



Egypt’s Minister of International Cooperation and former Minister of Tourism Rania al-Mashat shared on her social media accounts the first promotional video for Egypt’s highly-anticipated Grand Egyptian Museum, which is set to open its doors to the public this year.

The promotional video was broadcast for the first time on the leading Discovery Channel network, which gets 7 billion views each month, on Saturday February 1, according to Mashat.

Mashat says that the promotional video is part of ‘Egypt Tourism: The Holistic Marketing Ecosystem,’ an international tourism marketing campaign launched in September 2019.

The campaign, according to Mashat, included broadcasts highlighting Egypt’s rich cultural heritage and its dozens of tourist destinations and resorts, and was adapted specifically for travelers across the US, Europe, Japan, China, and India.

Mashat underscored the vital role played by the Ministry of International Cooperation in securing funding from the Japan International Cooperation Agency (JICA) since 2008.

She also expressed her excitement for the much-awaited opening of the GEM, thanking the current Egyptian Minister of Tourism and Antiquities Kahled al-Anani.

Today, @Discovery; one of the world’s leading content networks with more than 7 billion monthly video views across 220 countries launches the first segment created for The Grand Egyptian Museum campaign. This campaign is part of the 𝗘𝗴𝘆𝗽𝘁 𝗧𝗼𝘂𝗿𝗶𝘀𝗺: 𝗧𝗵𝗲 𝗛𝗼𝗹𝗶𝘀𝘁𝗶𝗰 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 communications plan launched Sept, 2019; which includes broadcast pieces on our cultural heritage & leisure destinations, adapted specifically for travelers across the US, Europe, Japan, China & India. The content offers a captivating and fascinating sneak peak creating global intrigue around the world’s most awaited cultural destination; the only museum dedicated to one civilization. The Ministry of International Cooperation has played a monumental role in mobilizing ODA loans in 2008 and 2018 from the Japan International Cooperation Agency (JICA); allocated to the museum and exhibition construction, information and communication infrastructure and consulting services. We look forward to opening this historical destination’s door to everyone around the world this year. #GEM2020 #Egypt. Thank you Dr. @Khaled.Elenany and General Atef Moftah for your relentless efforts. اليوم ، قامت شبكة قنوات ديسكفري ببث اول فيلم ترويجي عن المتحف المصري الكبير ….تعتبر قنوات ديسكفري واحدة من أكبر الشركات الرائدة عالميا في مجال الترفيه ؛ حيث تمتلك 53 علامة تجارية تصل إلى أكثر من 3 مليارات مشتركاً في 224 دولة، وتشتهر ببرامجها الحائزة على العديد من الجوائز. وتضمنت الشراكة مع قنوات ديسكفري علي انتاج محتوي ترويجي ورقمي. لعبت وزارة التعاون الدولي دوراً محورياً في تعبئة التمويل اللازم لإقامة المتحف المصري الكبير منذ ٢٠٠٨ وحتي ٢٠١٨ من مؤسسة التعاون الدولية اليابانية. في انتظار العالم اجمع لكي نشهد معاً الحدث الأكبر وهو افتتاح المتحف المصري الكبير في ٢٠٢٠.اتوجه بخالص الشكر والتقدير للدكتور خالد العناني وزير السياحة والآثار واللواء عاطف مفتاح المشرف العام علي مشروع المتحف المصري الكبير علي مجهوداتهما العظيمة.

Posted by Rania A. Al-Mashat on Saturday, February 1, 2020

The video shows a number of glimpses into the GEM and its construction, as well as officials and ministries hard at work on the massive project. The restored artifacts set to be displayed for the first time in the new mega museum are also shown from diverse angles.

Constructed on approximately 500,000 square meters, the GEM is located nearby the Giza Pyramids and will house the world’s largest antiquities collection belonging to a single culture’s heritage.

The GEM’s General Manager Tarek Tawfik said in a previous interview with The Art Newspaper that the museum will accommodate two 7,000 square meter galleries dedicated to the the legendary King Tut’s lifestyle – how he lived, dressed and ate – in addition to the complete collection of his belongings.

Construction of the museum first began in 2006 but slowed down due to the outbreak of the January 25th, 2011 revolution and years of instability that followed.

During a phone interview with TV presenter Amr Adib on his program Al-Hekaya (The Story) on the MBC Misr Channel, Anani said that the entrance ticket to the new museum will be LE400 for foreign visitors, LE200 for foreign students, LE60 for Egyptian visitors and LE30 for Egyptian students.

The museum will also feature several entertainment hubs, restaurants, and theaters.