marketing
Why is marketing crucial for the public sector?
Opinion
April 11, 2023
Why is marketing crucial for the public sector?
The success of any public sector is closely connected with its competency to promote and market itself. Marketing is the…
Ministry hosts travel agents, marketing officials in German market
Egypt
December 9, 2022
Ministry hosts travel agents, marketing officials in German market
The Ministry of Tourism and Antiquities, represented in the Egyptian Tourism Promotion hosted Friday a delegation of travel agents and…
Uber launches advertising unit to let marketers target ads based on where you go
Technology
October 24, 2022
Uber launches advertising unit to let marketers target ads based on where you go
CNN – Uber is launching an in-house advertising division and rolling out its own form of targeted digital ads as…
Vodafone Egypt sued over use of music score in Ramadan adverts
Art news
July 1, 2016
Vodafone Egypt sued over use of music score in Ramadan adverts
The music production group Mazzika Group is suing Vodafone Egypt for using the soundtrack from the 1960s operetta "El Leila…
Under Armour leads Olympic marketing shake-up after ‘rule 40’ changes
Business
June 29, 2016
Under Armour leads Olympic marketing shake-up after ‘rule 40’ changes
Against a backdrop of the iconic five rings, legendary swimmer Michael Phelps sat on a United States Olympic Committee stage…
Online marketers want business regulated
Business
November 3, 2014
Online marketers want business regulated
A number of online marketers have demanded legislative regulation for their business, noting that Egypt remains among the Middle East’s…
The face of the Egyptian digital tide
Egypt
October 10, 2010
The face of the Egyptian digital tide
The digital boom is sweeping Egypt and effectively reshaping the economic and cultural identity of the nation. Various challenges remain…
Online marketing: The next big thing?
Business
March 28, 2010
Online marketing: The next big thing?
Online advertising is not yet a big business in Egypt and the Middle East, but Google is banking that it…