JWT

“This is Egypt” tourism campaign wins Gold, Silver Effie awards
Egypt

“This is Egypt” tourism campaign wins Gold, Silver Effie awards

The “This is Egypt” promotional campaign, directed by the advertising agency of J. Walter Thompson (JWT), has won a Gold…
JWT advertising agency to promote tourism for 3 years
Business

JWT advertising agency to promote tourism for 3 years

Sami Mahmoud, head of the Tourism Promotion Authority, said the JWT advertising agency was chosen to devise a promotional campaign…
Cairo advertising agency unleashes firestorm by taking credit for revolution
Egypt

Cairo advertising agency unleashes firestorm by taking credit for revolution

A Cairo-based advertising agency has come under heavy fire for a video suggesting that one of its advertising campaigns contributed…
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