advertising
Q&A with the head of the Consumer Protection Agency
Business
November 8, 2010
Q&A with the head of the Consumer Protection Agency
In the following Interview, head of the Consumer Protection Agency Saeed al-Alfi discusses a Ministry of Industry and Trade decision…
Popular Ramadan TV shows draw host of advertisers
Egypt
August 26, 2010
Popular Ramadan TV shows draw host of advertisers
Despite the high costs associated with producing television commercials this year as compared to 2009, a number of Ramadan television…
Online marketing: The next big thing?
Business
March 28, 2010
Online marketing: The next big thing?
Online advertising is not yet a big business in Egypt and the Middle East, but Google is banking that it…
Football mania or advertising frenzy?
Business
November 19, 2009
Football mania or advertising frenzy?
In the past several days, two battles have raged in Egypt. One was the national football team’s attempt to qualify…
Govt spent hundreds of millions on advertising in 2 years
Egypt
October 21, 2009
Govt spent hundreds of millions on advertising in 2 years
An international research company says that the Egyptian government spent close to LE350 million on advertising in the last two…