Adidas

Mo Salah projected on Burj Khalifa in new Adidas ad
Egypt

Mo Salah projected on Burj Khalifa in new Adidas ad

Liverpool and Egypt’s national football team star Mohamed Salah, 28, published a video on Instagram Thursday, which gained over one…
Forbes: Billionaire Sawiris’ net worth soars to $7.9 billion
Egypt

Forbes: Billionaire Sawiris’ net worth soars to $7.9 billion

Forbes updated Nassef Sawiris’ net worth to record US$7.9 billion after it witnessed a significant $1.5 billion rise over the…
‘Ababis’ and ‘Star Wnrs’: Knockoffs thrive in China e-commerce
World

‘Ababis’ and ‘Star Wnrs’: Knockoffs thrive in China e-commerce

  Sneakers on a popular Chinese e-commerce platform look like Adidas, but are branded “Ababis”. Underwear resembling Calvin Klein are…
Hawkins and Sawiris forge investment partnership, with Adidas in sights
Business

Hawkins and Sawiris forge investment partnership, with Adidas in sights

Egyptian tycoon Nassef Sawiris has formed a partnership with US investor Mason Hawkins and his colleagues at Southeastern Asset Management…
Adidas to use marine plastic waste in products from 2016
Environment

Adidas to use marine plastic waste in products from 2016

German sportswear firm Adidas is teaming up with a group trying to clean up the world's oceans with a strategy…
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