ScienceTechnology

Sports-related smart gear sales expected to rise

Sales of connected items for sport — including wearables, sports accessories and sportswear — are expected to reach 253 million unit sales by 2021, according to research from IDATE DigiWorld, a European think tank focusing on the digital economy.
 
In 2021, the number of sports-related connected objects already owned by consumers is expected to reach more than 77 million, compared with 75 million in 2015, representing an annual growth rate of 37.7%, according to a study from IDATE DigiWorld, a European think tank focusing on the digital economy.
 
The market is largely driven by the watch segment, where annual sales are expected to grow 32% on average between now and 2021. The sector is buoyed by growing revenues from the sport (+95% between 2005 and 2017), increasing demand for components for wearables ($6 billion in 2018) and consumer demand for sports-related objects. The research also estimates that brands will be driven to develop new service models, such as coaching, video reconstruction, community challenges, and games.
 

Related Articles

Back to top button