Barbie dolls have been setting beauty and fashion trends to girls for almost six decades, but this year, in honor of International Women’s Day (IWD), the company decided to spice things up by introducing a new line based on 17 real and inspiring women.
“Girls have always been able to play out different roles and careers with Barbie and we are thrilled to shine a light on real-life role models to remind them that they can be anything,” senior vice-president and general manager of Barbie, Lisa McKnight, said in a press release.
This project came after Barbie prepared a survey and sent it out to 8,000 mothers, aiming to understand parents’ needs. The results revealed that around 86% of them are worried about what kind of role models their daughters are exposed to. In response, the company decided to kick off a series of dolls based on empowering women from both the past and present.
In honor of #InternationalWomensDay, we are committed to shining a light on empowering female role models past and present in an effort to inspire more girls.
— Barbie (@Barbie) March 6, 2018
As explained by the company, each doll comes with an educational brochure which explains how the inspirational woman helped shape society. The lineup consists of both historical and modern-day figures, including Amelia Earhart, the first female to fly across the Atlantic Ocean, and Frida Kahlo, the acclaimed Mexican artist and activist. Although the series has only three dolls so far, the lineup is expected to grow with the release of new ones.
“The Inspiring Women Series pays tribute to incredible heroines of their time; courageous women who took risks, changed rules, and paved the way for generations of girls to dream bigger than ever before,” Beck wrote in an email to CNN.
Egypt Independent lists the names of the role models that Barbie shed a light on to inspire and empower young girls.
Frida Kahlo, Artist
Amelia Earhart, Aviation Pioneer
Martyna Wojciechowska, Journalist
Hélène Darroze, World-Renowned Chef
Ashley Graham, Model And Body Activist
Patty Jenkins, Filmmaker
Katherine Johnson, NASA Mathematician And Physicist
Yuan Yuan Tan, Prima Ballerina
Sara Gama, Soccer Player
Leyla Piedayesh, Designer and Entrepreneur
Ibtihaj Muhammad, Fencing Champion
Bindi Irwin, Conservationist
Xiaotong Guan, Actress And Philanthropist
Chloe Kim, Snowboarding Champion
Gabby Douglas, Gymnastics Champion
Ava Duvernay, Film Director
Hui Ruoqi, Volleyball Champion
Nicola Adams Obe, Boxing Champion