Global America-based bank J.P. Morgan has highlighted the Grand Egyptian Museum (GEM) project in the bank’s 2023 brochure.
The booklet, which will be distributed to the bank’s distinctive customers, includes a suggested list of recreational, artistic and cultural activities to benefit from during their vacations in Egypt.
It featured the GEM in a section highlighting it as the largest museum of ancient Egyptian civilization in the world, and that it will be the first to display the complete collection of the golden king Tutankhamun.
Egyptian Minister of Tourism and Antiquities Ahmed Issa said that this initiative helps promote the GEM, which has many people around the world eagerly awaiting its opening.
Issa assured that visitors will partake in one of the most important museum experiences in the world.
A few days ago, Ads of the World, a global website specialized in highlighting the best promotional campaigns, chose 200 Years of Egyptology and 100 Years of King Tut among the best campaigns launched during 2022.