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EgyptAir, the official carrier for the first edition of the Egypt International Airshow scheduled to be held from September 3 to 5 in New Alamein City, has launched a major advertising campaign to promote the exhibition.
Coinciding with the campaign, EgyptAir has offered a 15 percent discount to participants in the exhibition on all its airlines coming from various international destinations, the company said in a statement on Sunday.
To facilitate the travel of participants and guests, EgyptAir will organize flights to New Alamein Airport before, during and after the exhibition period, thereby giving participants multiple options for domestic and international travel.
These flights aim to support the movement of foreign and domestic tourism towards coastal destinations in the New Alamein City during the summer season.
EgyptAir placed the exhibition logo on some of the company’s fleet of aircraft from the outside and on the head rest inside the aircraft, and also displayed a promotional video for the exhibition on aircraft screens during flights.
The promotional campaign also extended to all EgyptAir offices, both domestic and international, through a promotional video on office screens and promotional banners, as well as distributing promotional leaflets in all offices.