Video: Egypt launches tourism campaign to attract World Cup fans

The Egyptian Ministry of Tourism and Antiquities launched an international promotional campaign to promote the its country to attract fans of teams participating in the FIFA World Cup, Qatar 2022.

The campaign targets holders of the fan card Hayya to visit the Egyptian tourist destination during and after their attendance to the tournament.

A statement by the Ministry of Tourism and Antiquities said that these facilities come in the interest of maximizing Egypt’s tourism benefit from the 2022 FIFA World Cup, which will be organized in Qatar from November 20 to December 18.

The CEO of the Egyptian Tourism Authority Amr al-Kady, said the campaign aims to promote the facilities provided and to invite fans of the participating teams in the most popular tournament in the world to visit the various Egyptian tourist destinations while they are in the Middle East.

He added that this will provide them with a distinguished tourism experience, in addition to their attendance at the World Cup matches.

This campaign is directed in many languages, he said, including English, Spanish and Portuguese, and uses the latest technologies to direct advertising messages to the audience in the Gulf region to follow the tournament matches, through artificial intelligence and other means.

Among the benefits provided by Egypt is the adoption of visa facilities for entry to Egypt for holders of Hayya card attending the World Cup in Qatar, similar to what was done during the period of resumption of tourism movement during the coronavirus pandemic.

Coordination was also made with the Egyptian Hotel Associations in some Egyptian tourist cities to offer a percentage of discounts on accommodation prices announced electronically (online) for Hayya card holders.

The Supreme Council of Antiquities announced a decision for its Board of Directors to grant a 50 percent reduction to holders of the Hayya card on fees for visiting archaeological sites and museums affiliated to the council, that are open for visits.

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