The Ministry of Tourism and Antiquities has begun implementing an electronic ticketing system for the Sharm El Sheikh, Hurghada and Egyptian Museum in Tahrir, through advanced reservation kiosks which accept credit cards, electronic wallets and contactless cards.
This comes as part of the ministry’s digital transformation project for museums and archaeological sites.
The Assistant Minister of Tourism and Antiquities for the Development of Archaeological Sites and Museums, Iman Zidan, explained that these museums are the first to utilize the ministry’s digital project, which it begun in cooperation with the “E-Finance” group.
An electronic platform will also be launched to reserve tickets for the National Museum of Egyptian Civilization following the transfer of royal mummies to the museum and the opening of its two halls, in order to reduce paperwork and improve visitor experiences.
Zidan confirmed that this project will be implemented in 30 museums and archaeological sites across various tourist governorates including Cairo, Giza, Luxor and Aswan in addition to providing special offers for frequent visitors and pre-reservations, as well as promotional offers for various events.
This project will also automate gift shops and reservation outlets, via a system for coding and data entry which provides point of sale devices and specialized printers and add the payment process using cards.
An electronic reservation platform will also allow central reports through revenue tracking screens, all according to the same global system used at global attractions in Europe and the United States.
The project will also see the implementation of electronic gates that regulate entry and exit traffic to ports, with tickets accepted via a barcode system and contactless cards as well as specialized gates showing peak times and exposed sites, in addition to implementing the validity system for tickets and preventing their use for more than one visitor.
The digital transformation of sales channels is carried out by providing four different electronic methods for booking tickets to archaeological sites and museums.
These include an online booking platform, a mobile application and reservation gates in archaeological sites and museums, in addition to making reservations available through a digital platform for booking group tickets for tourism companies and selling agents and utilizing electronic payment services via cards and electronic wallets.
And a more streamlined technique during peak times using the scheduling feature, as well as achieving ease and diversity which designs for each customer according to their preferences, alongside adding value-added products to the entrance ticket such as fast track – and audio guide headsets.
This paves the way for the possibility of creating innovative visiting programs and marketing plans to encourage visiting tourist places, such as Annual Passes – Cairo Pass – Luxor Pass.
