Caitlyn Jenner is the new face of H&M's sports line.
Jenner announced the news on Twitter late Thursday, saying, "So proud to be part of their inspiring #HMSport campaign. #MoreIsComing #StayTuned."
She included a photo in which she poses in a gym, wearing black and white sneakers and sports wear.
H&M later confirmed the announcement, also on Twitter.
It's the latest product endorsement Jenner has scored. The reality TV star is also developing a line with MAC Cosmetics.
She also joins step-daughter Kendall Jenner in fronting an H&M campaign.